The seventeen principles of success 1. A Positive Mental Attitude. 2. Definiteness of purpose (Desire). 3. Going the extra mile. 4. Accurate thinking. 5. Self-discipline. 6. The Master Mind. 7. Applied faith. 8. A pleasing personality (be kind). 9. Personal initiative. 10. Enthusiasm. 11. Controlling attention. 12. Learning from defeat (failure). 14. Creative vision. 15. Budgeting time and money. 16. Maintaining sound physical and mental (and spiritual) health. 17. Using Cosmic Force. (Universal Law) 18. Anything you feel you're neglecting.